You need a vector version of your logo.
Every-other week, I am contacted by a local business needing a vector (.EPS or .AI) version of their file. Many of these businesses either purchased a cheap logo online or don’t have all of their business design assets available. When I recreate a logo as a vector file, a business is often working on a new marketing effort, like trying to get something printed or create large-scale graphics like a billboard or vehicle graphics. Without a vector version of your logo, you are limited in how you can use your logo.
In most cases, I can recreate their logo with my Design Repair Shop service. However, if the logo has a photo or image in it, is intricate, or is very low resolution, it’s often best to start from scratch.
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Starting over can be good. These logos are often old and outdated, so it is an excellent time for these businesses to update their visual appearance. Also, by having their logo refreshed by a professional designer, they will have a partner who thinks through the complete visual appearance of their business—colors, typography, graphic elements, social media icons, and more.
The way you visually communicate your business or organization matters more than it ever has before.
Starting over can, of course, also be frustrating. Often, a business discovers their logo is not usable (beyond their website and office documents) when they are in the middle of creating something new to market their business. Rebranding takes time to do correctly, so their initial marketing project needs to be rescheduled.
It’s also often an unplanned expense. But here’s the thing, I believe a well-crafted logo and accompanying visual design elements is an investment that gives you a return. Besides helping you stand out from the crowd, you have everything you need to consistently use your logo, brand colors, typography, and visual elements. A professional, consistent visual brand lets your graphic design attract and reach clients rather than confuse them.
Without a vector version of your logo, you are limited in how you can use your logo.
A lot of small-town businesses don’t think that visual branding matters. It might not have mattered as much in the past, but it has always mattered. Now, small-towns and cities have become the place to live for folks looking for a change from big-city living. This brings new expectations from potential customers, new opportunities for small business growth, and new competition.
Have a low-quality logo or design file that you need cleaned up? Send it to me, and I’ll send you back a quote pronto. Not sure if you should refresh or redesign your logo? Schedule a free consultation. I can help you decide.
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